Cyber Love: Social Media with a difference

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Rohan Perry better known ‘QuitePerry’ [left] and Joel Nomdarkham shares experiences of being cyber bullied at the recently cyber Love campaign at the University of Technology. Jamaica

Rohan Perry better known ‘QuitePerry’ [left] and Joel Nomdarkham [Right] shares experiences of being cyber bullied at the recently held Cyber Love Campaign at the University of Technology. Jamaica on March 08, 2018.  [Photographer: Petrena Ellis]

#iEncourage and #Cyberlove are just two of the hashtags that Cyber Love, Ja encouraged during its first forum discussion held at the Faculty of Liberal Studies on Thursday March 08, 2018. The movement founded by Jhennell Lewis a final year Bachelor’s in Communications, Arts and Technology student (BACAT) at The University of Technology, Jamaica, came about as a means to combat cyber bullying locally. The campaign which came to life as a final year media project has so far greatly surpassed expectations according to Ms Lewis.

Rasneash Matthews [Left] and Jonnoy Powell [Right] pose for the camara at the Cyber Love Campaign held at the University of Technology, Jamaica on March 08, 2018.

Rasneash Matthews [Left] and Jonnoy Powell [Right] pose for the camera at the Cyber Love Campaign held at the University of Technology, Jamaica on March 08, 2018. [Photographer: Petrena Ellis]

Through contacts with host of TVJ’s DayTime Live Joel Nomdarkham, Jhenelle was able to invite social media star Rohan Perry better known ‘QuitePerry’ as a guest speaker to the forum. In a relaxed and fun atmosphere, both men shared their personal experiences with cyberbullying and offered encouraging words. Joel in his presentation stated that movements like Cyber Love, Ja  are important since social media feeds negativity, one can easily become  an echo instead of a voice. QuitePerry kept the audience on the edge of their seats with stories and jokes but also stated that cyberbullies tend to project their insecurities onto others. He therefore encouraged that the best way to respond to bullies is with positive affirmations instead of negativity.

Programme Director of the Ba. Communication Arts & Technology (BaCAT) Jerome Shepherd writes his evaluation of the Cyber Love Campaign held on March 08, 2018 at the University of Technology, Jamaica.

Programme Director of the Ba. Communication Arts & Technology (BACAT) Jerome Shepherd writes his evaluation of the Cyber Love Campaign held on March 08, 2018 at the University of Technology, Jamaica. [Photographer: Petrena Ellis]

Jhenelle told UJS that after being a victim of cyberbullying in high school, she became withdrawn which resulted with her becoming antisocial and depressed; so the Cyberlove, Ja campaign is very personal to her. “I wish I had something like this in high school,” she said. “I wish someone told me that I was good enough no matter what anyone said.”  Her dream came to life through the exceptional feedback and encouragement she has gotten, especially on a visit to her alma mater, Glenmuir High School, has encouraged her to continue the movement. She hopes to attach the initiative to QuitePerry’s  “Social Media Responsibility School Tour” because she sees a need to continue the cause.

Monique Lennon
UJS Writer

Kemoy Lawrence
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