Inspire Project: We’re building not branding

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Sagicor’s Inspire Project was launched last Friday at the Toyota Jamaica Showroom on Old Hope Road in the form of a cocktail event.

Sagicor's Promotional & Special Projects Manager and Chief Coordinator on the INSPIRE Project, Mrs. Alysia White, hosts the opening of Sagicor’s Inspire Project cocktail event at the new Toyota Showroom on Friday, October 7, 2016.

Sagicor’s Promotional & Special Projects Manager and Chief Coordinator on the INSPIRE Project, Mrs. Alysia White, hosts the opening of Sagicor’s Inspire Project cocktail event at the new Toyota Showroom on Friday, October 7, 2016.

120 tertiary students across Jamaica were hand–picked, based either on their outstanding Grade Point Average (GPA) or their presidential status within an organisation, club or society at their institution. They were welcomed to the event by the host for the evening, Alysia White, Sagicor’s Promotional and Special Projects Manager and Chief Coordinator on the INSPIRE Project.

From left: Stephen Francis, Samoya Smith, Neve-Ann Smith and Brittanni Walfall, specially selected students from the University of Technology, Jamaica, enjoy a moment at Sagicor’s Inspire Project inaugural cocktail event at the new Toyota Showroom on October 7, 2016.

From left: Stephen Francis, Samoya Smith, Neve-Ann Smith and Brittanni Walfall, specially selected students from the University of Technology, Jamaica, enjoy a moment at Sagicor’s Inspire Project inaugural cocktail event at the new Toyota Showroom on October 7, 2016.

Although not all invitees were present at the invitation-only event, they filled the showroom with enthusiasm and eagerness to be a part of the pilot project. One such student is Derrick Saddler of the United Theological College of the West Indies (UTCWI), who expressed his appreciation for being acknowledged by Inspire Project for his hard work. He  commented,

“it is a good feeling, working hard pays off. This is unexpected, especially to be identified by Sagicor, it’s just more motivation to continue working hard.”

Nadine Newsome, Sagicor’s Public Relations Manager poses with Derrick Saddler, United Theological College of the West Indies student, at the Inspire Project inaugural cocktail event at the new Toyota Showroom on October 7, 2016.

Nadine Newsome, Sagicor’s Public Relations Manager poses with Derrick Saddler, United Theological College of the West Indies student, at the Inspire Project inaugural cocktail event at the new Toyota Showroom on October 7, 2016.

Saddler who is studying to enter the pastoral field conveyed that he wanted to target the younger population of Jamaica and encourage them to reposition their values. He hopes that through the inspiration of the programme he can go beyond being a pastor but rather a Caribbean theologian and break new ground.

According to Vice President, Group Marketing of Sagicor Jamaica, Ingrid Card, the undertaking is an inspirational tool for the Jamaica’s future leaders.  “This project is about youths and their journey to success. We want to stay away from the notion that our end goal is to sell but rather to inspire these young people so that they can in turn help the country,” stated Card.

Vice President, Group Marketing of Sagicor Jamaica, Ingrid Card and Project Coordinator, Mrs. Alysia White smile exuberantly at the opening of Sagicor Group’s Inspire Project cocktail event at the new Toyota Showroom on Friday, October 7, 2016.

Vice President, Group Marketing of Sagicor Jamaica, Ingrid Card and Project Coordinator, Mrs. Alysia White smile exuberantly at the opening of Sagicor Group’s Inspire Project cocktail event at the new Toyota Showroom on Friday, October 7, 2016.

The project will conclude with a weekend motivational retreat from October 21-23 at the Hilton Resort and Spa. Here students will be facilitated by the Sagicor Group Leadership team and other robust motivational speakers.

Sagicor’s Inspire Project team at the inaugural cocktail event at the new Toyota Showroom on October 7, 2016. Third row: Alysia White and Audia Cadogan. Second row: Terron Dwar, Ingrid Card, Chad-Anthony Smart and Gareth Robotham. First row: Jodi-Ann Swack, Davi-Anne Tucker, Kadia Edwards, Terese Henry and Nadene Newsome.

Sagicor’s Inspire Project team at the inaugural cocktail event at the new Toyota Showroom on October 7, 2016. Third row: Alysia White and Audia Cadogan. Second row: Terron Dwar, Ingrid Card, Chad-Anthony Smart and Gareth Robotham. First row: Jodi-Ann Swack, Davi-Anne Tucker, Kadia Edwards, Terese Henry and Nadene Newsome.

 


Article by student journalist, Crystal Tayor.
Photos by student photojournalist, Shorn Hector.

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